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NBC ‘Chime In’ Campaign

B.B. KING, CLINT BLACK, THE B-52S, RICHIE SAMBORA, THE AIRBORNE TOXIC EVENT, THE FLAMING LIPS AND T.I. ADD THEIR MUSICAL TALENTS AND STAR POWER TO NBC’S ‘CHIME IN’ PROMOTIONAL CAMPAIGN
Published: October 27, 2008

NBC Asks Viewers to ‘Chime In’ At NBC.com For A Chance To Have Their Chiming Talents Featured On-Air

BURBANK, Calif. – October 27, 2008 – NBC announced today that musical super-stars including B.B. King, Clint Black, The B-52s, Richie Sambora, The Airborne Toxic Event, The Flaming Lips and T.I. will join the stars of NBC in the network’s ongoing CHIME IN campaign. The musicians will autograph the chimes with their own personal style — from B.B. King playing guitar, to Richie Sambora rocking, to The B-52s grooving — the promos will excite, entertain and inform viewers. The announcement was made today by John Miller, Chief Marketing Officer, NBC Universal Television Group and President, The NBC Agency and Adam Stotsky, President, NBC Entertainment Marketing.

“The NBC chimes are arguably the most recognized audio signature around,” said Miller. “We are going back to our roots with this campaign and now we’re bringing today’s hottest artists with us and asking them to chime in.”

“We’re excited to have top musician, from across all genres, adding their signature style to the campaign and celebrating a 75-year-old icon in 21st century fashion,” added Stotsky.

In addition to being informed and entertained, viewers will also have the chance to CHIME IN by logging on to NBC.com to express their thoughts and opinions. In the spirit of the campaign, viewers have the opportunity to share their ideas with one another by responding to polls, posting comments, joining conversations on the message boards or creating personal profiles with their own blogs, photos, video galleries and more. Additionally, beginning next year, viewers will have the opportunity to send in their own rendition of CHIME IN for a chance to have their chiming talents featured on NBC.

About CHIME IN

The G-E-C notes have been an audio icon for NBC over the past 75 years, since the days when it was only a radio signal. Throughout the years, the chimes have been used by stars, from Jerry Seinfeld to Bill Cosby, but never before in such an all-encompassing campaign. The CHIME IN campaign began nearly two years ago when each on-air promo was branded with the Peacock logo. In January 2008, the chimes were added to all promos and the overall effort took on the name CHIME IN — gaining worldwide exposure throughout NBC’s Olympic coverage. NBC stars have championed the CHIME IN mantra and added their own personality and style like never before. From Masi Oka and Greg Grunberg beat-boxing to Jenna Fischer singing, talent are chiming in. They are now the voice of the network, introducing programming line-ups, sharing what is coming up next and putting their own signature on the chimes. The willingness of today’s hottest musical talent to embrace the chimes and infuse them with their own signature style illustrates the reach and impact of the three musical notes. Their star-power takes this branding campaign to a new level of excitement. Additionally, as the campaign continues to grow, the network looks forward to potential advertiser tie-ins or involvement — giving advertisers a chance to CHIME IN.